• Kariuki Gathitu

    Its time to launch your product. But where? Choosing the right platform to make your products first public appearance is critical. DEMO Africa sets itself apart from all other launch options. DEMO's track record of success, scholarship opportunities, turnkey services and exposure to the entire tech ecosystem of VCs, investors, IT buyers and the global IT press make DEMO the premier launch option.

    Top reasons why you should launch at DEMO Africa

    • PR support and communications training with a public relations specialist
    • Demonstrator presentation review with a professional coach
    • Technical rehearsal with the DEMO Africa production team
    • On-stage rehearsal and feedback
    • On-site demonstration coach
    • Post-event promotion of launch video on DEMO Africa site

    Showcase sponsorship at international DEMO Africa event:

    DEMO's international launch events will take place in United States, Singapore, China and Brazil. As part of your demostrator package, you are invited to any of these events.


    Eligibility criteria

    To be eligible to launch on the DEMO Africa stage applicants MUST have a working product (Not an idea) ready for market and the product must:

    • Solve a commercial problem
    • Make an impact or change the marketplace into which it is introduced or create a new market
    • Have a business plan and a management team capable of delivering the product to market
    • Make its public debut at the DEMO Africa conference
    • Must be a registered company


    Products that are not eligible include:

    • Products currently in public distribution, either as a launched product or as a highly publicized beta test;
    • Upgrades to an existing product;
    • Products entering an already saturated market category with little market differentiation;
    • Products that have been widely covered by technology and business media.


    Launch categories for DEMO Africa 2014:

    To align products with industry verticals, the categories have been revised to reflect the industry verticals they fall in. The new categories are now listed below.

    • Agriculture
    • Health
    • Education
    • Manufacturing
    • Retail
    • Media and Entertainment
    • Communication
    • Transport and Logistics
    • Energy (including Renewable Energy)
    • Finance and Banking
    • Water and Sanitation
    • Waste Management and Recycling
  • Demo Highlights


    The number of attendees to DEMO Africa 2013

  • Demo Highlights


    Estimated investment and business value in DEMO Africa Startups

  • Demo Highlights


    The number of minutes a demonstrator has to launch a product

  • Demo Highlights


    The number of products to be launched at DEMO Africa

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