DEMO Africa: Startups Lead Analytics, Marketing and Finance Management

Tech start ups thrill have lured individuals to develop innovative technologies on a technology base. This year at DEMO Africa, capitalists, angel Investors, investment fund managers, and tech buyers have their eyes fixed on how new Africa based startups will solve new problems as fast as possible.

DEMO Africa is the flagship initiative of the Liberating Innovation in Opportunity Nations in Africa (LIONS@frica) Partnership launched at the World Economic Forum in May 2012, and includes DEMO, Microsoft, InfoDEV, Nokia and US Department of State. The first ever Pan African technology launch pad and will be hosted by African eDevelopment Resource Centre and CIO East Africa under the auspices of Kenya’s Ministry of Information and Communication.

You are invited to attend and cover the DEMO Africa conference, which will be in Nairobi, Kenya at the Kenyatta International Conference Centre, 24th to 26th October 2012. DEMO Africa will bring the ecosystem together and will be attended by government officials, policy makers, academia, venture capitalists, angel Investors, investment fund managers, corporations, development organisations, tech buyers, entrepreneurs, innovation supporters & global media to witness 40 start-ups from all over Africa launch their most innovative products

We profile some of the startups that have put their pulse on market ready innovative projects to improve business using lead analytics.

Rasello: Retaining customers through intelligent behavioral analytics
As time and attention element become the significant kickoff of any start up, Rasello, is one of the selected 40 finalist startups to be pitched during the event. It is a consumer analytics, management and communication platform for SMEs that provides intelligent tools which help businesses across Africa maximize customer retention and improve customer loyalty.
Rasello seeks to make client data management, engagement and reporting as sexy as apps can get…register to attend DEMO Africa and see what they have to offer!

m-Louma: Cutting down farmers’ marketing communication cost
With a great customer support framework, m-Louma targets growing one African country’s Agricultural ability by cutting down marketing communication costs for the farmers. How can this be done through a mobile phone you ask? Well, mLouma have figured it out and they will be demonstrating this to us at the first ever DEMO Africa conference in Nairobi.

ExpenZa: Finance management
This system has successfully been monetized in the Southern part of the continent…focusing on personal finance, ExpenZa is on track to increasing interactions between its users and the app in management of expenses. From its rare and unique automation mechanism, ExpenZa hopes to land itself funding from venture capitalists at DEMO Africa. Will they manage to blow the minds of the judges and the investors with this revolutionary app? We can’t wait to see them on the podium demonstrating their product!

DEMO Africa and the 40 finalists are more than excited by the products to be showcased at the event. Each demonstration promises to bring in a diverse portfolio of amazing applications and start ups that are worth investing in with an interesting background and potential.

Notably, reasonable pricing, simpler contracts, faster implementation greater influence over product design and access to leading-edge technology that delivers a competitive edge are characteristics of a good startup. They are good ways to demonstrate edges of companies, investors therefore are bound to see technology innovation in some of IT’s most promising Africa start-ups come the end of October 2012 in Nairobi.

DEMO Africa 2012 is sponsored by US State DEPT, AFDB, USAID, Microsoft, Nokia, Infodev ,Safaricom and CCK.

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